Privacy policy

Privacy Policy

Effective Date: 01/01/2026

Arkadia Brands Ltd ("Arkadia Brands", "Helme Clothing", "we", "our" or "us") is committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order, contact us or otherwise interact with our business.

By using our website, you agree to the collection and use of your information in accordance with this Privacy Policy.

Who We Are

Arkadia Brands Ltd is the data controller responsible for your personal information.

Company Name: Arkadia Brands Ltd

Trading As: Helme Clothing

Company Number: 16299663

Registered Address:

Unit 1
Livsey Street
Rochdale
OL16 1ST
United Kingdom

Email:

info@helmeclothing.com

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details above.

 

Information We Collect

Depending on how you use our website, we may collect the following information:

Personal Information

This may include:

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Order history
  • Account login details
  • Communications with our customer support team

Payment Information

Payments are processed securely through trusted third-party payment providers.

We do not store your full debit or credit card details on our systems.

 

Technical Information

When you visit our website we may automatically collect:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Time zone
  • Pages viewed
  • Products viewed
  • Time spent on pages
  • Referral website
  • Website interactions
  • Cookie identifiers

Marketing Information

If you subscribe to our newsletter or marketing communications, we may collect:

  • Email preferences
  • Marketing consent
  • Purchase history
  • Interaction with emails
  • Website browsing behaviour

This helps us provide more relevant offers and improve your shopping experience.

 

How We Collect Information

We collect information when you:

  • Place an order
  • Create an account
  • Subscribe to our newsletter
  • Contact our customer service team
  • Enter competitions or promotions
  • Leave a product review
  • Browse our website
  • Accept cookies
  • Interact with our social media pages

We may also receive information from trusted third-party providers such as Shopify, payment providers, delivery companies and analytics providers where necessary to operate our business.

 

Children

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will delete it promptly.

 

How We Use Your Information

We use your personal information to operate our business, fulfil your orders, improve our services and provide you with the best possible shopping experience.

We may use your information to:

  • Process and deliver your orders.
  • Process payments and refunds.
  • Manage your customer account.
  • Respond to enquiries and provide customer support.
  • Notify you about your order status.
  • Prevent fraud and protect our website.
  • Improve our products, website and customer experience.
  • Comply with legal and regulatory obligations.
  • Send marketing communications where you have consented or where permitted by law.

We will only use your personal information where we have a lawful reason to do so.

 

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on one or more of the following legal bases:

Performance of a Contract

We process your information to:

  • Accept and fulfil your orders.
  • Process payments.
  • Deliver your purchases.
  • Handle returns and refunds.
  • Provide customer support.

Without this information we cannot fulfil your order.

 

Legal Obligations

We are required to retain certain information for accounting, taxation, fraud prevention and other legal purposes.

 

Legitimate Interests

We may process your information where it is necessary for our legitimate business interests, including:

  • Improving our website and services.
  • Understanding customer behaviour.
  • Preventing fraud.
  • Managing customer relationships.
  • Maintaining website security.
  • Developing new products and services.

We always balance these interests against your privacy rights.

 

Consent

Where required by law, we will ask for your consent before:

  • Sending marketing emails.
  • Sending SMS marketing.
  • Using certain cookies.
  • Personalising advertising.

You may withdraw your consent at any time.

 

Marketing Communications

If you choose to receive marketing from us, we may send you information about:

  • New product launches
  • Promotions
  • Exclusive offers
  • Sales events
  • Restocks
  • Company news

You can unsubscribe at any time by:

Choosing not to receive marketing will not affect order confirmations or important service emails.

 

Cookies

Our website uses cookies and similar technologies to improve your experience.

Cookies help us:

  • Keep the website functioning correctly.
  • Remember your preferences.
  • Understand how visitors use our website.
  • Improve website performance.
  • Personalise content and advertising.
  • Measure marketing effectiveness.

You can control or disable cookies through your browser settings. Please note that some parts of our website may not function correctly if cookies are disabled.

Shopify

Our online store is hosted by Shopify, which provides the ecommerce platform we use to sell our products.

When you place an order, Shopify processes certain personal information on our behalf, including your contact details, order information and payment details.

For more information about how Shopify processes personal information, please refer to Shopify's own Privacy Policy.

 

Payment Providers

Payments made through our website are securely processed by trusted payment providers.

Depending on the payment method you choose, your information may be processed by providers such as:

  • Shopify Payments
  • Shop Pay
  • PayPal
  • Apple Pay
  • Google Pay
  • Klarna or other buy-now-pay-later providers (where available)

We do not store your full payment card details on our servers.

 

Analytics & Advertising

To improve our website and marketing, we may use trusted third-party services including:

  • Google Analytics
  • Meta (Facebook & Instagram)
  • Google Ads
  • Klaviyo
  • TikTok Pixel (where applicable)

These services may collect information such as:

  • Pages viewed
  • Products viewed
  • Time spent on the website
  • Device information
  • Browser information
  • Approximate location
  • Marketing interactions

This information helps us understand how customers use our website and allows us to improve our products and services.

 

Sharing Your Information

We value your privacy and do not sell your personal information to third parties.

However, we may share your information with trusted service providers where necessary to operate our business and provide our services.

These may include:

  • Shopify (our ecommerce platform)
  • Payment providers
  • Delivery and courier companies
  • Warehouse and fulfilment partners
  • IT and website hosting providers
  • Email and SMS marketing platforms
  • Analytics providers
  • Fraud prevention and identity verification services
  • Professional advisers such as accountants, auditors and legal advisers
  • Government authorities or regulators where required by law

All third-party providers are required to protect your personal information and only process it in accordance with applicable data protection laws.

 

Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfil your orders
  • Provide customer support
  • Meet legal and tax obligations
  • Resolve disputes
  • Prevent fraud
  • Enforce our legal agreements

When your information is no longer required, it will be securely deleted or anonymised.

Some information may be retained for longer where required by law, including accounting and tax records.

 

Keeping Your Information Secure

Protecting your personal information is extremely important to us.

We use appropriate technical and organisational security measures designed to protect your information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

These measures include secure servers, encryption where appropriate, restricted staff access and secure payment processing.

While we take every reasonable precaution, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

 

International Data Transfers

Some of our trusted service providers may process personal information outside the United Kingdom.

Where this happens, we ensure that appropriate safeguards are in place to protect your information, including:

  • UK International Data Transfer Agreements (IDTAs)
  • UK-approved Standard Contractual Clauses
  • Adequacy Regulations
  • Other legally recognised safeguards under UK GDPR

Your Privacy Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

Access

Request a copy of the personal information we hold about you.

Correction

Ask us to correct inaccurate or incomplete personal information.

Erasure

Request that we delete your personal information where there is no legal reason for us to retain it.

Restrict Processing

Ask us to temporarily limit how we process your personal information.

Object

Object to processing carried out on the basis of our legitimate interests.

Data Portability

Request that we provide your personal information in a structured, commonly used and machine-readable format where applicable.

 

Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

This will not affect any processing carried out before your consent was withdrawn.

Automated Decision Making

We do not make decisions based solely on automated processing that produce legal or similarly significant effects on you.

Exercising Your Rights

If you wish to exercise any of your privacy rights, please contact us at:

Email: info@helmeclothing.com

We aim to respond to all requests within one calendar month, although this may be extended where permitted by law for particularly complex requests.

 

Complaints

If you have any questions, concerns or complaints about how we process your personal information, we encourage you to contact us first so that we can try to resolve the issue.

Email: info@helmeclothing.com

Post:

Arkadia Brands Ltd
Unit 1, Livsey Street
Rochdale
OL16 1ST
United Kingdom

If you remain unhappy with our response, you have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO)

Website: https://ico.org.uk

Telephone: 0303 123 1113

 

Third-Party Websites

Our website may contain links to third-party websites, including social media platforms and partner websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the services we provide.

Any updates will be published on this page together with a revised "Effective Date."

We encourage you to review this Privacy Policy periodically to remain informed about how we protect your information.

Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us:

Arkadia Brands Ltd
Trading as Helme Clothing

Company Number: 16299663

Registered Address:
Unit 1
Livsey Street
Rochdale
OL16 1ST
United Kingdom